{"id":4200,"date":"2024-04-10T17:06:30","date_gmt":"2024-04-10T11:36:30","guid":{"rendered":"https:\/\/in.nttdatapay.com\/blog\/?p=4200"},"modified":"2025-07-16T12:39:09","modified_gmt":"2025-07-16T07:09:09","slug":"how-to-reduce-payment-friction-and-improve-sales","status":"publish","type":"post","link":"https:\/\/in.nttdatapay.com\/blog\/how-to-reduce-payment-friction-and-improve-sales\/","title":{"rendered":"Payment Friction: How to Reduce it and Increase Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Payment friction in online checkout can significantly impact conversion rates and sales. It is a major concern for e-commerce businesses as nearly 70% of shopping carts get abandoned at checkout due to friction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we will look into the key aspects of payment friction from a technical perspective. We will analyse emerging strategies to minimise friction.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;p class=&quot;wpcf7-contact-form-not-found&quot;&gt;&lt;strong&gt;Error:&lt;\/strong&gt; Contact form not found.&lt;\/p&gt;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6659,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:2236962},&quot;15&quot;:&quot;Arial, Helvetica, sans-serif&quot;}\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2460-o1\" lang=\"en-GB\" dir=\"ltr\" data-wpcf7-id=\"2460\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/4200#wpcf7-f2460-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2460\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2460-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"cus-form\">\n\t<p style=\"font-size: 24px;font-weight: 600;text-align: center;\">Enquire Now\n\t<\/p>\n\t<p><label>Products Required:<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"products\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" name=\"products\"><option value=\"Payment Gateway\">Payment Gateway<\/option><option value=\"POS Machine\">POS Machine<\/option><option value=\"Reseller\">Reseller<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"uname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"uname\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"10\" rows=\"3\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea form-control\" aria-invalid=\"false\" placeholder=\"Message\" name=\"message\"><\/textarea><\/span><br \/>\n\t\n\t<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm\" value=\"\" type=\"hidden\" name=\"utm\" \/><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n\t<\/p>\n<\/div>\n<style>\n.cus-form .form-control{width: 100%!important;margin: 7px 0px;padding: 8px;border-radius: 3px;height: auto;line-height: 20px;}\n.cus-form{display: block;margin: 0 auto;max-width: 400px;width: 100%;padding: 20px;box-shadow: 0px 0px 4px 0px #0000002b;border-radius: 6px;margin-bottom: 25px;padding-bottom: 0px;}\n.cus-form .wpcf7-submit{margin: 0 auto;display: block;}\n.cus-form h3{background: #ff6644;text-align: center;margin: -21px;margin-bottom: 20px;padding: 6px;}\n<\/style>\n<p><script>\ndocument.getElementById(\"utm\").value = window.location.href;\n\ndocument.addEventListener( 'wpcf7mailsent', function( event ) {\n location = 'https:\/\/in.nttdatapay.com\/blog\/thankyou\/';\n}, false );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Understanding Payment Friction in Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Payment friction continues to be one of the biggest challenges facing online merchants today. With rising customer expectations of seamless checkout experiences across different devices and payment options, reducing even minor points of friction during payments has become critical.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><span style=\"font-weight: 400;\">Bidnamic<\/span><span style=\"font-weight: 400;\">, customers are more likely to leave a website and visit another that loads quicker if a page takes longer to load. Research indicates that the likelihood of a bounce increases by 90% for pages that load in five seconds as opposed to one second.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><em><strong>Recent Web Stories<\/strong><\/em><\/h2>\n\t\t<div class=\"web-stories-list alignnone has-archive-link is-view-type-circles is-style-default is-carousel\" data-id=\"1\">\n\t\t\t<div\n\t\t\tclass=\"web-stories-list__inner-wrapper carousel-1\"\n\t\t\tstyle=\"--ws-circle-size:150px\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"web-stories-list__carousel circles\"\n\t\t\t\t\tdata-id=\"carousel-1\"\n\t\t\t\t\tdata-prev=\"Previous\"\n\t\t\t\t\tdata-next=\"Next\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/in.nttdatapay.com\/blog\/web-stories\/future-of-digital-currency-how-to-use-cbdc-in-india\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Future-of-Digital-Currency-How-to-Use-CBDC-in-India-poster-page-640x853.jpg\"\n\t\t\t\t\t\talt=\"Future of Digital Currency: How to Use CBDC in India\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Future-of-Digital-Currency-How-to-Use-CBDC-in-India-poster-page.jpg 640w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Future-of-Digital-Currency-How-to-Use-CBDC-in-India-poster-page-105x140.jpg 105w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Future-of-Digital-Currency-How-to-Use-CBDC-in-India-poster-page-311x414.jpg 311w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Future-of-Digital-Currency-How-to-Use-CBDC-in-India-poster-page-149x199.jpg 149w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Future-of-Digital-Currency-How-to-Use-CBDC-in-India-poster-page-60x80.jpg 60w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Future-of-Digital-Currency-How-to-Use-CBDC-in-India-poster-page-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/in.nttdatapay.com\/blog\/web-stories\/top-reasons-why-online-payment-fails\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Top-Reasons-Why-Online-Payment-Fails-poster-page-640x853.jpg\"\n\t\t\t\t\t\talt=\"10 Top Reasons Why Online Payment Fails?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Top-Reasons-Why-Online-Payment-Fails-poster-page.jpg 640w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Top-Reasons-Why-Online-Payment-Fails-poster-page-105x140.jpg 105w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Top-Reasons-Why-Online-Payment-Fails-poster-page-311x414.jpg 311w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Top-Reasons-Why-Online-Payment-Fails-poster-page-149x199.jpg 149w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Top-Reasons-Why-Online-Payment-Fails-poster-page-60x80.jpg 60w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Top-Reasons-Why-Online-Payment-Fails-poster-page-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/in.nttdatapay.com\/blog\/web-stories\/what-are-upi-transaction-mistake\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/What-Are-UPI-Transaction-Mistake-poster-page-640x853.jpg\"\n\t\t\t\t\t\talt=\"What Are UPI Transaction Mistake?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/What-Are-UPI-Transaction-Mistake-poster-page.jpg 640w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/What-Are-UPI-Transaction-Mistake-poster-page-105x140.jpg 105w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/What-Are-UPI-Transaction-Mistake-poster-page-311x414.jpg 311w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/What-Are-UPI-Transaction-Mistake-poster-page-149x199.jpg 149w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/What-Are-UPI-Transaction-Mistake-poster-page-60x80.jpg 60w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/What-Are-UPI-Transaction-Mistake-poster-page-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/in.nttdatapay.com\/blog\/web-stories\/book-tickets-on-irctc-with-international-debit-credit-cards\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Book-Tickets-on-IRCTC-with-International-Debit-Credit-Cards-640x853.jpg\"\n\t\t\t\t\t\talt=\"Book Tickets on IRCTC with International Debit &#038; Credit Cards\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Book-Tickets-on-IRCTC-with-International-Debit-Credit-Cards.jpg 640w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Book-Tickets-on-IRCTC-with-International-Debit-Credit-Cards-105x140.jpg 105w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Book-Tickets-on-IRCTC-with-International-Debit-Credit-Cards-311x414.jpg 311w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Book-Tickets-on-IRCTC-with-International-Debit-Credit-Cards-149x199.jpg 149w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Book-Tickets-on-IRCTC-with-International-Debit-Credit-Cards-60x80.jpg 60w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/Book-Tickets-on-IRCTC-with-International-Debit-Credit-Cards-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/in.nttdatapay.com\/blog\/web-stories\/how-to-create-a-payment-gateway-api\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/How-To-Create-a-Payment-Gateway-api-poster-page-640x853.jpg\"\n\t\t\t\t\t\talt=\"How To Create a Payment Gateway API?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/How-To-Create-a-Payment-Gateway-api-poster-page.jpg 640w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/How-To-Create-a-Payment-Gateway-api-poster-page-105x140.jpg 105w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/How-To-Create-a-Payment-Gateway-api-poster-page-311x414.jpg 311w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/How-To-Create-a-Payment-Gateway-api-poster-page-149x199.jpg 149w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/How-To-Create-a-Payment-Gateway-api-poster-page-60x80.jpg 60w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2024\/03\/How-To-Create-a-Payment-Gateway-api-poster-page-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Previous\" class=\"glider-prev\"><\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Next\" class=\"glider-next\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<h2><span style=\"font-weight: 400;\">What is Payment Friction?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Payment friction refers to any aspects of the payment process that create inconvenience for customers and can potentially impact sales conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It includes things like complex checkout flows, limited payment options, high abandonment rates and checkout delays across different devices.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7 Ways to Reduce Payment Friction and Increase Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are 7 ways to reduce your payment friction and boost sales significantly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Streamline Checkout Pages:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As per various studies, even minor delays in checkout, like an additional second for page loads, can negatively impact conversion rates. This is why merchants must optimise checkout pages for speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simplify forms by removing unnecessary fields that are not absolutely critical for order processing. Keep only the bare minimum details required, like name, payment method, address, etc. Reducing page bloat and optimising load times across different devices becomes important.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Offer Saved Payment Methods:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Giving customers the option to securely save their preferred payment details helps eliminate friction during future transactions. Shoppers value one-click checkout experiences that don&#8217;t force them to repeatedly re-enter credit card or other payment information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Saved details convert more browsers to buyers and increase average order values since customers can checkout with a single click. Sensitive payment data must be safely tokenised and stored in <a href=\"https:\/\/in.nttdatapay.com\/blog\/what-is-pci-dss-compliance\/\">compliance with PCI DSS<\/a> guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers should have full control over managing and deleting their saved methods whenever needed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Support Buy Online Pickup in Store:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Enabling online pickup in-store (BOPIS) checkout removes payment friction while giving buyers flexibility. Customers can seamlessly complete purchases on the merchant&#8217;s website or app and later pick up orders from a nearby physical store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This hybrid digital-physical model has gained huge popularity post-pandemic. Retailers must integrate their in-store and online inventory to ensure real-time availability updates. Automated order and inventory management systems become critical to powering seamless BOPIS experiences.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Leverage AI and ML:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Advanced machine learning algorithms can now pre-fill forms, detect issues, and recommend hyper-personalized checkout flows tailored to each shopper. For example, ML models trained on past customer data can predict address, payment details, etc., based on device fingerprint, past purchases or loyalty program enrollment. This further simplifies checkout.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI<\/span><span style=\"font-weight: 400;\"> can also detect abandoned carts in real-time and trigger targeted recovery campaigns. Personalised nudges at the right moments can significantly improve conversion lifecycles.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Test Continuously:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Testing minor variations and optimisations through A\/B or multivariant testing delivers actionable insights to reduce friction. Even subtle tweaks to button labels, page sections, flows, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When tested at scale, it can have a profound impact on KPIs like conversion rates, cart sizes and more. Testing should be data-driven. Metrics like time on the checkout page, bounce rates, and drop-off points must be analysed to find pain areas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insights from tests must be incorporated iteratively. A continuous testing culture becomes important as customer expectations and technologies evolve rapidly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Accept Popular Local Methods:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Embracing preferred domestic payment options removes barriers for local audiences. As seen in some emerging markets, alternatives like mobile wallets, cash-on-delivery and local <a href=\"https:\/\/in.nttdatapay.com\/blog\/safe-and-secure-imps-bank-transfers\/\">bank transfers<\/a> significantly outperform cards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These methods have lower perceived costs and friction. Options must be tailored by country or region. Newer options like buy-now-pay-later are also gaining popularity globally. Flexibility in payments helps unlock new growth markets.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Offer Seamless Mobile-First Checkout:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With over 50% of commerce happening through phones, checkout must be flawless on mobile. Design for smaller screens, ensuring elements are easily tappable without errors. Performance needs more attention, considering the lower bandwidth on mobile networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checkout page weight and interactions count more. Testing across devices and networks becomes crucial to identifying pain points. Elements like cart, search and one-click buy must be made as convenient as possible on phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reducing payment friction through these strategies can transform business metrics like conversion, retention and lifetime value.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Reduced Payment Friction<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Here are the 5 key benefits of reduced payment friction in business sales:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Increased Conversion Rates:\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Studies show that even a 1-second delay in page load times can result in up to 11% fewer purchases. Minimising friction helps complete more transactions. Customers are less likely to abandon carts or deals.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Enhanced Customer Experience:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Frictionless checkout delivers a faster, simpler and more satisfying<\/span><span style=\"font-weight: 400;\"> payment process<\/span><span style=\"font-weight: 400;\">. This improves the customer experience, satisfaction and loyalty significantly. Buyers tend to come back to merchants that make payments a breeze.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Access to New Markets:\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By supporting local and alternative payment methods, merchants can reduce barriers and attract more customers globally. This opens up new revenue streams and opportunities for expansion. For example, African e-commerce grew rapidly by adopting <a href=\"https:\/\/in.nttdatapay.com\/blog\/mobile-payment-apps-for-small-businesses\/\">mobile money payments<\/a>.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Reduced Operational Costs:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automating and streamlining payments lowers processing fees, minimises errors and reduces the need for manual interventions. It cuts down on overhead associated with inefficient legacy systems and disparate tools. Resources are better utilised to scale the business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Improved Cash Flows:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fast, clear transactions help you get paid faster. Frictionless order-to-cash cycles further optimise <a href=\"https:\/\/in.nttdatapay.com\/blog\/pros-and-cons-investing-fixed-vs-working-capital\/\">working capital<\/a> and cash flows. Merchants can better manage inventory, pay partners on time, and fuel continued growth. Vendors also receive timely settlements, strengthening supplier relationships.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Did you know?<\/i><\/b><i><span style=\"font-weight: 400;\"> As per research, the lack of friction in payments can reduce cart abandonment rates significantly. This is a major concern for online retailers, with industry estimates suggesting that around 68% of online shopping carts get abandoned before checkout.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">Avoid payment friction with NTT DATA Payment Services<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Strategic partnerships also play a key role in reducing payment friction. For example, some retailers have partnered with <\/span><a href=\"https:\/\/in.nttdatapay.com\/blog\/what-are-third-party-payment-providers\/\"><span style=\"font-weight: 400;\">payment providers<\/span><\/a><span style=\"font-weight: 400;\"> to offer &#8220;buy now, pay later&#8221; options at checkout. This reduces the perceived cost of purchases and allows <a href=\"https:\/\/in.nttdatapay.com\/blog\/how-does-split-payment-work\/\">splitting payments<\/a> into multiple instalments.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.nttdatapay.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NTT DATA Payment Services<\/span><\/a>\u00a0offers a complete payment solution to advance your offline and online businesses from,<\/p>\n<ul>\n<li><a href=\"https:\/\/www.nttdatapay.com\/online-payment-gateway-india\" target=\"_blank\" rel=\"noopener\">Payment Gateway in India<\/a><\/li>\n<li><a href=\"https:\/\/www.nttdatapay.com\/swipecard-pos-machine\" target=\"_blank\" rel=\"noopener\">POS machines<\/a><\/li>\n<li><a href=\"https:\/\/www.nttdatapay.com\/ivr-payment-system\" target=\"_blank\" rel=\"noopener\">IVR payments<\/a><\/li>\n<li>Mobile applications, and<\/li>\n<li><a href=\"https:\/\/in.nttdatapay.com\/blog\/bharat-qr-code-how-it-works-and-benefits\/\">Bharat QR Scan and Pay<\/a><\/li>\n<\/ul>\n<p>We ensure maximum comfort, convenience, and safety for all your payments.<\/p>\n<h2><span style=\"font-weight: 400;\">Grow Your Business Sales with Reduced Payment Friction<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By streamlining the <a href=\"https:\/\/in.nttdatapay.com\/blog\/payment-processing-challenges\/\">payment process<\/a>, adding more payment options, and continuously testing new features, merchants can boost conversion rates and maximise revenues. The overarching message is that online retailers must proactively reduce all forms of payment friction to stay competitive, as customers have little patience for hurdles in completing purchases. A seamless, optimised checkout experience is critical for business success.\u00a0\u00a0\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><em>Also, you can get frequent updates on\u00a0<a href=\"https:\/\/www.instagram.com\/nttdatapayments\/\" target=\"_blank\" rel=\"noopener\">nttdatapayments<\/a>\u00a0Instagram page.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Frequently Asked Questions (FAQs)<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">1. What is payment friction?\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Payment friction refers to any hurdles in the payment process that create inconvenience for customers and negatively impact conversion rates. It includes things like complex checkout flows, limited payment options and payment failures.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. Why is reducing payment friction important?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Studies show even minor friction can result in lower sales. Customers have a low tolerance today and are likely to abandon carts\/deals due to payment issues. Reducing friction improves conversions and customer experience and unlocks new growth opportunities.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. How do embedded payments help?\u00a0\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Embedding payments directly into the checkout flow removes the need for customers to leave the merchant website to enter payment details on a separate gateway. This seamless process builds trust and enhances the user experience for a frictionless purchase.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">4. What are some other strategies to minimise friction?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Offering saved payment methods, buying an online pickup, leveraging AI to pre-fill forms, testing optimisations continuously, and supporting local payment options helps boost sales by streamlining the payment process.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">5. How does reduced friction impact business metrics?\u00a0\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Higher conversion rates, enhanced customer loyalty, access to new markets, reduced costs, and improved cash flows are some of the key benefits businesses realise by minimising all forms of payment friction.<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Payment friction in online checkout can significantly impact conversion rates and sales. It is a major concern for e-commerce businesses as nearly 70% of shopping carts get abandoned at checkout&#8230; <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":4828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,16],"tags":[143],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-payment","tag-payment-friction"],"_links":{"self":[{"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/posts\/4200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/comments?post=4200"}],"version-history":[{"count":4,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/posts\/4200\/revisions"}],"predecessor-version":[{"id":4217,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/posts\/4200\/revisions\/4217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/media\/4828"}],"wp:attachment":[{"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/media?parent=4200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/categories?post=4200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/tags?post=4200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}