{"id":1162,"date":"2019-07-04T14:28:54","date_gmt":"2019-07-04T08:58:54","guid":{"rendered":"https:\/\/www.atomtech.in\/blog\/?p=1162"},"modified":"2023-03-21T14:29:58","modified_gmt":"2023-03-21T08:59:58","slug":"card-transactions-at-pos-and-atm","status":"publish","type":"post","link":"https:\/\/in.nttdatapay.com\/blog\/card-transactions-at-pos-and-atm\/","title":{"rendered":"Analysis of Card Transactions at POS Machines and ATM\u2019s"},"content":{"rendered":"\n<p>The last few years have been crucial for India as the nation together strives to achieve the famous Government initiative \u201cDigital India\u201d. Whilst some of the population are still in the dark about what the term means others are hooked to the system already!<\/p>\n\n\n\n<p>So, does that mean, we are close to our initiative?<\/p>\n\n\n\n<p>The honest answer to this question would be somewhere in between <strong>Maybe to No<\/strong>. The struggle is real, and so will the outcome be!<\/p>\n\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2460-o1\" lang=\"en-GB\" dir=\"ltr\" data-wpcf7-id=\"2460\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/1162#wpcf7-f2460-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2460\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2460-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"cus-form\">\n\t<p style=\"font-size: 24px;font-weight: 600;text-align: center;\">Enquire Now\n\t<\/p>\n\t<p><label>Products Required:<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"products\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" name=\"products\"><option value=\"Payment Gateway\">Payment Gateway<\/option><option value=\"POS Machine\">POS Machine<\/option><option value=\"Reseller\">Reseller<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"uname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"uname\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"10\" rows=\"3\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea form-control\" aria-invalid=\"false\" placeholder=\"Message\" name=\"message\"><\/textarea><\/span><br \/>\n\t\n\t<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm\" value=\"\" type=\"hidden\" name=\"utm\" \/><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n\t<\/p>\n<\/div>\n<style>\n.cus-form .form-control{width: 100%!important;margin: 7px 0px;padding: 8px;border-radius: 3px;height: auto;line-height: 20px;}\n.cus-form{display: block;margin: 0 auto;max-width: 400px;width: 100%;padding: 20px;box-shadow: 0px 0px 4px 0px #0000002b;border-radius: 6px;margin-bottom: 25px;padding-bottom: 0px;}\n.cus-form .wpcf7-submit{margin: 0 auto;display: block;}\n.cus-form h3{background: #ff6644;text-align: center;margin: -21px;margin-bottom: 20px;padding: 6px;}\n<\/style>\n<p><script>\ndocument.getElementById(\"utm\").value = window.location.href;\n\ndocument.addEventListener( 'wpcf7mailsent', function( event ) {\n location = 'https:\/\/in.nttdatapay.com\/blog\/thankyou\/';\n}, false );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">Let\u2019s investigate a few statistics that show Card Transaction at POS Machine and ATM:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonetization in India has clearly had an impact on the digital run. The ratio of usage of Debit &amp; Credit Cards at <a href=\"https:\/\/www.nttdatapay.com\/products\/cardswipe-pos-machine\" target=\"_blank\" rel=\"noopener\">POS Terminals<\/a> to ATM withdrawals for cash grew by 3.6 times in last 7 years.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Latest data released by RBI shows, customers these days are increasingly making payments via&nbsp;debit cards&nbsp;on swipe machines at kirana stores and local retail outlets. Study shows over a third of all debit card transactions were made at point of sale (PoS) terminals in April this year for the first time since demonetisation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With about 80-crore withdrawals worth \u20b92.84 lakh\ncrore in April, ATM transactions made for just over 66% of overall debit card\ntransaction volume. PoS machines registered the rest 34% of the transaction\nvolume in this period. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Another RBI data shows an influx in the transaction at POS machines in comparison to ATM\u2019s. The transaction rose from 68.6% to 31.4% for&nbsp;ATMs&nbsp;and POS in March this year while in January, ATMs made up for over 70% of debit card transaction volume share.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Due to high set-up and maintenance cost\ninvolved, banks have barely added 7000 ATM\u2019s to their fleet of 2 lakh such\nmachines while POS deployment has grown at an annual rate of almost 39% to 37.5\nlakh terminals since April 2019.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With currency in circulation surging to a new\nhigh and the number of ATM\u2019s shrinking, the average usage of ATMs is on the\nrise. From a mere 105 transactions a day recorded after the demonetisation in\nApril 2017, average daily transactions at ATM\u2019s have gone up to 130 in April\n2019.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banks these days are issuing more debit cards for\nthe convenience of their customers. During the demonetisation process, the\nnumber of debit cards stood at 78 crores and the same went up to 88 crores in\nApril 2019 alone.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Given the rentals are low in Tier II and Tier\nIII cities, ATM usage is picking up in rural India and so is its viability. In June\n14, 2019, currency in circulation stood at Rs 22.19 lakh crore and in April\n2017, the amount stood at Rs 14.17 lakh crore.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Another development that is expected to boost\nATM usage is the activation of the Pradhan Mantri Jan Dhan Yojana accounts. The\nPM-Kisan scheme credits Rs 2,000 every quarter into the accounts of low-income\nfarmers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ATM\u2019s in India are yet to reach a saturation level, considering that the average ATM per one lakh adults in India is around 22, which is half the global average. <\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/in.nttdatapay.com\/blog\/7-tips-to-do-online-transactions-safely\/\"><strong>Safety Tips to Follow While Doing Online Transactions<\/strong><\/a><strong> <\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>A healthy eco-system should allow its customers to use both Digital as well as ATM for transactional and operational purpose. This will not only bring large segments of the unserved &amp; unprivileged population under the Financial Inclusion umbrella but also help India grow together as one \u201cDigital India\u201d.<\/p>\n\n\n\n<p>The Reserve Bank of India, in its payments vision document published in May 2019, has set an objective of achieving a POS-based debit card transaction share of 44% by 2021 and push India\u2019s goal of a lesscash digital economy. With increasing number of banks and financial institution, both public sector and private sector are aggressively deploying swipe machines across the country. Bankers say that card based digital transactions are set to gain share from here on!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/in.nttdatapay.com\/blog\/mobile-pos-machine-for-business\/\"> What is Mobile POS and why your business need it ? <\/a><\/p>\n<\/blockquote>\n\n\n\n<p> Below are a few graphical representations depicting the growth of India in the Card Payment forefront and how far we have come over the years:  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"3750\" height=\"2108\" src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/ATM.jpg\" alt=\"\" class=\"wp-image-1168\" srcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/ATM.jpg 3750w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/ATM-300x169.jpg 300w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/ATM-768x432.jpg 768w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/ATM-1024x576.jpg 1024w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/ATM-355x199.jpg 355w\" sizes=\"auto, (max-width: 3750px) 100vw, 3750px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"3750\" height=\"2108\" src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Credit-card.jpg\" alt=\"\" class=\"wp-image-1169\" srcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Credit-card.jpg 3750w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Credit-card-300x169.jpg 300w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Credit-card-768x432.jpg 768w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Credit-card-1024x576.jpg 1024w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Credit-card-355x199.jpg 355w\" sizes=\"auto, (max-width: 3750px) 100vw, 3750px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3750\" height=\"2108\" src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Debit-Card-1.jpg\" alt=\"\" class=\"wp-image-1170\" srcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Debit-Card-1.jpg 3750w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Debit-Card-1-300x169.jpg 300w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Debit-Card-1-768x432.jpg 768w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Debit-Card-1-1024x576.jpg 1024w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/Debit-Card-1-355x199.jpg 355w\" sizes=\"auto, (max-width: 3750px) 100vw, 3750px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3750\" height=\"2108\" src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/POS.jpg\" alt=\"\" class=\"wp-image-1171\" srcset=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/POS.jpg 3750w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/POS-300x169.jpg 300w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/POS-768x432.jpg 768w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/POS-1024x576.jpg 1024w, https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2019\/07\/POS-355x199.jpg 355w\" sizes=\"auto, (max-width: 3750px) 100vw, 3750px\" \/><\/figure>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The last few years have been crucial for India as the nation together strives to achieve the famous Government initiative \u201cDigital India\u201d. Whilst some of the population are still in&#8230; <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/posts\/1162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/comments?post=1162"}],"version-history":[{"count":7,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/posts\/1162\/revisions"}],"predecessor-version":[{"id":2553,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/posts\/1162\/revisions\/2553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/media\/1166"}],"wp:attachment":[{"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/media?parent=1162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/categories?post=1162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nttdatapay.com\/blog\/wp-json\/wp\/v2\/tags?post=1162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}