{"id":3659,"date":"2023-11-22T11:14:38","date_gmt":"2023-11-22T05:44:38","guid":{"rendered":"https:\/\/in.nttdatapay.com\/blog\/?post_type=web-story&#038;p=3659"},"modified":"2024-03-28T13:24:45","modified_gmt":"2024-03-28T07:54:45","slug":"payment-routing-why-your-business-needs-it","status":"publish","type":"web-story","link":"https:\/\/in.nttdatapay.com\/blog\/web-stories\/payment-routing-why-your-business-needs-it\/","title":{"rendered":"Payment Routing: Why Your Business Needs It"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"NTT Data Payment Services India\" publisher-logo-src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/01\/ntt-logo-02-2.png\" title=\"Payment Routing: Why Your Business Needs It\" poster-portrait-src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/11\/payment-routing-poster-page-640x853.jpg\"><amp-story-page id=\"2318e0af-f6dc-46fb-81a5-72d902536804\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-03b292e5-a1ee-4450-adc9-e04894b0e511\",\"keyframes\":{\"transform\":[\"scale(1)\",\"scale(1.5)\",\"scale(0.95)\",\"scale(1)\"],\"offset\":[0,0.33,0.66,1]},\"delay\":0,\"duration\":1450,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c4bbae\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d016497f-f5a8-4134-82bd-6a2d589a019c\">\n<div style=\"position:absolute;width:338.62434%;height:100%;left:-222.64551%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it.jpg\" alt=\"payment routing why your business needs it\" srcSet=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it.jpg 1200w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-768x403.jpg 768w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-740x389.jpg 740w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-355x186.jpg 355w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-250x131.jpg 250w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-150x79.jpg 150w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-80x42.jpg 80w\" sizes=\"(min-width: 1024px) 153vh, 339vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-color:rgba(0,0,0,0.5)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-color:rgba(0,0,0,0.5)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:21.35922%;top:35.76052%;width:56.79612%;height:22.00647%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8547008547008548% 0.8547008547008548% 0.8547008547008548% 0.8547008547008548% \/ 1.4705882352941175% 1.4705882352941175% 1.4705882352941175% 1.4705882352941175%\" id=\"el-f21304d1-2aa1-4cdd-b6bf-720289b73ea8\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:2.1089743589743586% 0;font-family:&quot;Oswald&quot;,sans-serif;font-size:0.566343em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">Payment Routing: Why Your Business Needs It<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:65.53398%;top:81.39159%;width:29.61165%;height:3.72168%;opacity:1\">\n<div id=\"anim-03b292e5-a1ee-4450-adc9-e04894b0e511\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.639344262295082% 1.639344262295082% 1.639344262295082% 1.639344262295082% \/ 8.695652173913043% 8.695652173913043% 8.695652173913043% 8.695652173913043%\" id=\"el-471ac64f-fbb6-4830-adb3-1773b0632b92\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.8698770491803278% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.323625em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">TAP HERE<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:30.82524%;top:14.88673%;width:38.1068%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:6.369426751592357% 6.369426751592357% 6.369426751592357% 6.369426751592357% \/ 14.492753623188406% 14.492753623188406% 14.492753623188406% 14.492753623188406%\" class=\"mask\" id=\"el-98c8cc33-cea3-4455-b5db-a5a50fc188f3\">\n<div class=\"fill\" style=\"background-color:#fff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:35.43689%;top:14.88673%;width:28.64078%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6c55b633-91ff-4230-8c6a-b96389ba490f\">\n<div style=\"position:absolute;width:100%;height:171.01449%;left:0%;top:-35.50725%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/07\/ntt-logo-02.png\" alt=\"ntt-logo-02\" srcSet=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/07\/ntt-logo-02-96x96.png 96w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/07\/ntt-logo-02-80x80.png 80w\" sizes=\"(min-width: 1024px) 13vh, 29vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\"><a href=\"https:\/\/in.nttdatapay.com\/blog\/why-your-business-needs-payment-routing\/?utm_source=webstories&amp;utm_campaign=payment+routing\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"2f8134eb-5fad-4493-ac0e-34a621e137b0\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" 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alt=\"ntt-logo-02\" srcSet=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/07\/ntt-logo-02-96x96.png 96w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/07\/ntt-logo-02-80x80.png 80w\" sizes=\"(min-width: 1024px) 13vh, 29vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.09709%;top:37.70227%;width:89.56311%;height:6.31068%;opacity:1\">\n<div id=\"anim-7fee1bb1-8b08-415f-ae4e-4f30a1116368\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-0a779bcc-6f3c-4954-a94d-731b8c7f8919\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 1133.90300%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5420054200542005% 0.5420054200542005% 0.5420054200542005% 0.5420054200542005% \/ 5.128205128205128% 5.128205128205128% 5.128205128205128% 5.128205128205128%\" id=\"el-6a606447-1ecc-448f-82c5-3573d34c0357\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6487804878048776% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.453074em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">What is Payment Routing?<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:49.67638%;width:69.90291%;height:34.62783%;opacity:1\">\n<div id=\"anim-92da0f51-4b42-4a6f-a8c5-5b24e53efb14\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6944444444444444% 0.6944444444444444% 0.6944444444444444% 0.6944444444444444% \/ 0.9345794392523363% 0.9345794392523363% 0.9345794392523363% 0.9345794392523363%\" id=\"el-82843c6a-1d90-4461-8175-01446153332f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.19791666666666677% 0;font-family:&quot;Alice&quot;,serif;font-size:0.323625em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">Payment routing is the intelligent and dynamic distribution of payment transactions through multiple channels or processors. Essentially, it is the mechanism that ensures payments from customers reach your business seamlessly and efficiently.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\"><a href=\"https:\/\/in.nttdatapay.com\/blog\/why-your-business-needs-payment-routing\/?utm_source=webstories&amp;utm_campaign=payment+routing\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"1fa95729-4cd2-4f53-a6dd-90cbca37dece\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-60a05635-83f0-4cd4-9f1f-eaaa86f3044f\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1200,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e900e6e8-21ac-4d20-81c4-2abbf36ae53b\",\"keyframes\":{\"transform\":[\"translate3d(0px, 651.01739%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1200,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-8daee876-4bdc-4f31-8446-fee6f373df98\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f6421c74-bc54-458e-af25-052f86b61024 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 2.370297433884616e-7%) scale(0.78125)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-f6421c74-bc54-458e-af25-052f86b61024\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b341e877-9a73-4b39-92a1-78293231aa1a\">\n<div style=\"position:absolute;width:341.33334%;height:128%;left:-120.66667%;top:-14%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1633526544365-a98d534c9201?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8cGF5bWVudHxlbnwwfHx8fDE3MDA2MzAxODV8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6240&amp;h=4160&amp;fit=max\" alt=\"a person holding a credit card next to a calculator\" srcSet=\"https:\/\/images.unsplash.com\/photo-1633526544365-a98d534c9201?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8cGF5bWVudHxlbnwwfHx8fDE3MDA2MzAxODV8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6240&amp;h=4160&amp;fit=max 6240w,https:\/\/images.unsplash.com\/photo-1633526544365-a98d534c9201?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8cGF5bWVudHxlbnwwfHx8fDE3MDA2MzAxODV8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4992&amp;h=3328&amp;fit=max 4992w,https:\/\/images.unsplash.com\/photo-1633526544365-a98d534c9201?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8cGF5bWVudHxlbnwwfHx8fDE3MDA2MzAxODV8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3744&amp;h=2496&amp;fit=max 3744w,https:\/\/images.unsplash.com\/photo-1633526544365-a98d534c9201?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8cGF5bWVudHxlbnwwfHx8fDE3MDA2MzAxODV8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2496&amp;h=1664&amp;fit=max 2496w,https:\/\/images.unsplash.com\/photo-1633526544365-a98d534c9201?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8cGF5bWVudHxlbnwwfHx8fDE3MDA2MzAxODV8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1248&amp;h=832&amp;fit=max 1248w,https:\/\/images.unsplash.com\/photo-1633526544365-a98d534c9201?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8cGF5bWVudHxlbnwwfHx8fDE3MDA2MzAxODV8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 154vh, 341vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:31.06796%;top:8.89968%;width:38.1068%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:6.369426751592357% 6.369426751592357% 6.369426751592357% 6.369426751592357% \/ 14.492753623188406% 14.492753623188406% 14.492753623188406% 14.492753623188406%\" class=\"mask\" id=\"el-d908ada2-1ea0-4eaf-b188-ecae0bff24e5\">\n<div class=\"fill\" style=\"background-color:#fff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:35.67961%;top:8.89968%;width:28.64078%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-00901efc-6bff-4107-bfdc-7c8646f3d17c\">\n<div style=\"position:absolute;width:100%;height:171.01449%;left:0%;top:-35.50725%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/07\/ntt-logo-02.png\" alt=\"ntt-logo-02\" srcSet=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/07\/ntt-logo-02-96x96.png 96w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/07\/ntt-logo-02-80x80.png 80w\" sizes=\"(min-width: 1024px) 13vh, 29vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.33981%;top:34.46602%;width:89.56311%;height:11.48867%;opacity:1\">\n<div id=\"anim-60a05635-83f0-4cd4-9f1f-eaaa86f3044f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-e900e6e8-21ac-4d20-81c4-2abbf36ae53b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 651.01739%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5420054200542005% 0.5420054200542005% 0.5420054200542005% 0.5420054200542005% \/ 2.8169014084507045% 2.8169014084507045% 2.8169014084507045% 2.8169014084507045%\" id=\"el-d632f995-e194-438b-8d3e-7ae80da4ce28\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6487804878048776% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.453074em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">Why Business Needs Payment Routing?<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.4466%;top:49.51456%;width:69.90291%;height:34.62783%;opacity:1\">\n<div id=\"anim-8daee876-4bdc-4f31-8446-fee6f373df98\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6944444444444444% 0.6944444444444444% 0.6944444444444444% 0.6944444444444444% \/ 0.9345794392523363% 0.9345794392523363% 0.9345794392523363% 0.9345794392523363%\" id=\"el-d3cbbea4-8596-4d93-91d8-d42e3d399091\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.19791666666666677% 0;font-family:&quot;Alice&quot;,serif;font-size:0.323625em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">1. Increased Payment Success Rates<\/span><br \/>\n<span style=\"color: #fff\">2. Enhanced Customer Experience<\/span><br \/>\n<span style=\"color: #fff\">3. Optimal Cost Management<\/span><br \/>\n<span style=\"color: #fff\">4. Geographic Expansion<\/span><br \/>\n<span style=\"color: #fff\">5. Risk Diversification<\/span><br \/>\n<span style=\"color: #fff\">6. Scalability<\/span><br \/>\n<span style=\"color: #fff\">7. Real-Time Data and Analytics<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\"><a href=\"https:\/\/in.nttdatapay.com\/blog\/why-your-business-needs-payment-routing\/?utm_source=webstories&amp;utm_campaign=payment+routing\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"7308d170-86f9-442a-8d21-e0ef7ca4be9e\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7b6606cc-96eb-4542-b082-5d46ee8a6694\",\"keyframes\":{\"transform\":[\"scale(1)\",\"scale(1.5)\",\"scale(0.95)\",\"scale(1)\"],\"offset\":[0,0.33,0.66,1]},\"delay\":0,\"duration\":1450,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-bed3fc15-b3ad-464c-abba-65949f9f64aa\",\"keyframes\":{\"transform\":[\"scale(1)\",\"scale(1.5)\",\"scale(0.95)\",\"scale(1)\"],\"offset\":[0,0.33,0.66,1]},\"delay\":0,\"duration\":1450,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-75f6571e-ea06-44eb-886b-cc1c9b416145\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2100,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-76355dab-f6e6-4622-974f-e8e53473db77\",\"keyframes\":{\"transform\":[\"translate3d(-163.88889%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":2100,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7a3d8713-16ef-488b-ab2d-502ae1af309c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:25.24272%;width:100%;height:33.00971%;opacity:1\">\n<div id=\"anim-7b6606cc-96eb-4542-b082-5d46ee8a6694\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4b0dabb6-de2f-4835-84d4-99e56484c8da\">\n<div style=\"position:absolute;width:100%;height:106.02941%;left:0%;top:-3.0147%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it.jpg\" alt=\"payment routing why your business needs it\" srcSet=\"https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it.jpg 1200w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-768x403.jpg 768w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-740x389.jpg 740w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-355x186.jpg 355w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-250x131.jpg 250w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-150x79.jpg 150w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/10\/payment-routing-why-your-business-needs-it-80x42.jpg 80w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:32.03883%;top:77.83172%;width:35.92233%;height:6.79612%;opacity:1\">\n<div id=\"anim-bed3fc15-b3ad-464c-abba-65949f9f64aa\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.3513513513513513% 1.3513513513513513% 1.3513513513513513% 1.3513513513513513% \/ 4.761904761904762% 4.761904761904762% 4.761904761904762% 4.761904761904762%\" id=\"el-7a0a1fda-6934-4107-9129-f4c0a1ab9d8b\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:2.9832400760135136% 0;font-family:&quot;Anton&quot;,sans-serif;font-size:0.453074em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span>Swipe Up<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:27.91262%;top:70.71197%;width:43.68932%;height:5.82524%;opacity:1\">\n<div id=\"anim-75f6571e-ea06-44eb-886b-cc1c9b416145\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-76355dab-f6e6-4622-974f-e8e53473db77\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-163.88889%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.1111111111111112% 1.1111111111111112% 1.1111111111111112% 1.1111111111111112% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-f95515a3-0887-462d-97a2-80d5ec1ac5c3\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:calc(1.19em + 0.3333333333333333em);text-align:center;padding:0;color:#000000;background-color:rgba(196,196,196,0.6);background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.12083333333333297% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:rgba(196,196,196,0.6);-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:2.2222222222222223% 4.444444444444445%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">To Know More<\/span><\/span><\/span><\/h3>\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:calc(1.19em + 0.3333333333333333em);text-align:center;padding:0;color:#000000;background-color:rgba(196,196,196,0.6);background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.12083333333333297% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:rgba(196,196,196,0.6);-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:2.2222222222222223% 4.444444444444445%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700\">To Know More<\/span><\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:35.67961%;top:8.89968%;width:28.64078%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-900497b6-c243-45d2-9d13-bff12e39bb67\">\n<div style=\"position:absolute;width:100%;height:171.01449%;left:0%;top:-35.50725%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" 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text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8674554065265478% 0;font-family:&quot;Fjalla One&quot;,sans-serif;font-size:0.404531em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff; text-transform: uppercase\">NTT DATA PAYMENT SERVICE<\/span><\/span><\/h3>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:26.21359%;width:34.46602%;height:13.1068%;opacity:1\">\n<div id=\"anim-a48b7916-b616-49dd-8430-2d8b15087112\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.4084507042253522% 1.4084507042253522% 1.4084507042253522% 1.4084507042253522% \/ 2.4691358024691357% 2.4691358024691357% 2.4691358024691357% 2.4691358024691357%\" id=\"el-a38e15a6-1582-440e-9512-e4066714c7ad\"><a href=\"https:\/\/in.nttdatapay.com\/blog\/web-stories\/paying-remote-workers-in-india-best-practices-for-businesses\/?utm_source=previous\" data-tooltip-icon=\"https:\/\/crowdwavetrust.org\/blog\/wp-content\/uploads\/2023\/07\/innovative-ideas-for-ngos-supporting-cause-poster-page.jpg\" data-tooltip-text=\"\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2048855633802817% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.242718em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Paying Remote Workers in India: Best Practices For Businesses<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:61.16505%;top:7.9288%;width:35.92233%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.3513513513513513% 1.3513513513513513% 1.3513513513513513% 1.3513513513513513% \/ 6.896551724137931% 6.896551724137931% 6.896551724137931% 6.896551724137931%\" id=\"el-bf21fe51-9ef4-4fe4-a94a-62a6b5d92a35\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.218657622466216% 0;font-family:&quot;Fjalla One&quot;,sans-serif;font-size:0.372168em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff; text-transform: uppercase\">LAtest Story<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:63.59223%;top:-4.04531%;width:27.91262%;height:8.25243%;opacity:1\">\n<div 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style=\"position:absolute;pointer-events:none;left:49.75728%;top:64.72492%;width:58.98058%;height:34.95146%;opacity:1\">\n<div id=\"anim-766ed085-0b60-4727-bc51-7d890e2f4a55\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-6f0ac156-c0f6-4ddb-a6ab-a6d5fc9aa360\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(85.18519%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bbb91f35-7169-423e-8a55-70f01c3c7918\"><a href=\"https:\/\/in.nttdatapay.com\/blog\/web-stories\/meami-model-and-payfac-model-understanding-their-working\/?utm_source=previous\" target=\"_blank\" rel=\"noreferrer noopener\" 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149w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/11\/meami-model-and-payfac-Model-poster-page-105x140.jpg 105w,https:\/\/in.nttdatapay.com\/blog\/wp-content\/uploads\/2023\/11\/meami-model-and-payfac-Model-poster-page-60x80.jpg 60w\" sizes=\"(min-width: 1024px) 27vh, 59vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:75.88997%;width:34.46602%;height:13.1068%;opacity:1\">\n<div id=\"anim-1a6f3452-db04-495f-ae9c-a42834c7aa7b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.4084507042253522% 1.4084507042253522% 1.4084507042253522% 1.4084507042253522% \/ 2.4691358024691357% 2.4691358024691357% 2.4691358024691357% 2.4691358024691357%\" id=\"el-266edeb2-9973-4f28-873c-8101131893cc\"><a href=\"https:\/\/in.nttdatapay.com\/blog\/web-stories\/meami-model-and-payfac-model-understanding-their-working\/?utm_source=previous\" data-tooltip-icon=\"https:\/\/crowdwavetrust.org\/blog\/wp-content\/uploads\/2023\/07\/innovative-ideas-for-ngos-supporting-cause-poster-page.jpg\" data-tooltip-text=\"\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2048855633802817% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.242718em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">MEAMI Model and PayFac Model: Understanding How They 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